Logo merchandise is any product that contains the name or logo of a brand. For the most part, logo merchandise is used for promotional materials at conventions, but it can also be sold in the office and online. Logo merchandise has many benefits, including creating a company culture, being a walking business card, and serving as cost-effective marketing.
If you’ve ever considered developing logo merchandise, the fall season is a great time to get started.
How to Get Company Logo Merchandise for Fall
1. Pick your Fall lifestyle items. The first step to developing your logo merchandise is deciding what kind of items you want to offer. Lifestyle items, such as sweatshirts, hoodies, backpacks, and water bottles, tend to do the best. However, this doesn’t mean you can’t offer something unique to your business and brand.
2. Send your logo to the merchandise designer. Once you have decided on the items you want to offer, it is time to send your logo to the merchandise company. Their team of designers will create mockups for you so you can see how your items will look on products. This is a good time to have a light and dark logo design for added flexibility. If you are looking for help with your logo and getting it onto promotional products for fall, reach out to us.
3. Select the designs you like. Finally, the last step is to select the designs you want to be printed. Your merchandise company may send you dozens of mockups for positioning, size, and color, and it’s up to you to decide which ones you like. Don’t hesitate to get feedback from your employees on which items look the best.
There are many benefits to developing branded merchandise, including instant brand recognition, cost-effective marketing, and lead generation. Having logo merchandise is like having a walking business card, and creating logo merchandise is very simple. You need to pick the items you want to offer, send your logo to a merchandise designer, and select the products you wish to create. After that, you are all set!