How to Select Promotional Products for Your Brand

In the competitive world of business, most businesses want to use every avenue they can to reach customers. One strategy is through branded promotional products because they are a great way to grab your customers’ attention.

Depending on the size of your company, you may be picking between drop shipping your items or ordering them wholesale from a merchandise company. Both have benefits. Dropshipping offers a lower overhead, and wholesale ordering allows you to save money in the long run.

Here are three tips on how to create merchandise that your customers, employees and potential clients will love.

1. Validate product ideas. Product ideas should have the objective to make an impression on your audience. Involve your marketing and public relations team to bounce ideas off. Consider where you will be handing out the promotional products. Is it a tradeshow? Employee recognition event? Company anniversary? New product launch?

2. Keep your merchandise true to your personality. It’s also important to create merchandise true to your personality. If you are a nerd, lean into that and focus your designs and products on items you would enjoy and use. On the other hand, if you love T-shirts, don’t hesitate to design several different T-shirts for your customers.

3. Focus on brand awareness, not profit. Finally, keep the focus on brand awareness instead of profit. Creating merchandise can be profitable, but it is more about expanding your brand’s reach and gaining more long-term fans and customers.

Developing merchandise for your brand can be a fun and useful endeavor, but it is important to pick your merchandise wisely. Partner with an experienced professional on promotional products and develop ideas with him/her. A professional creative promotional product professional can get you a sample of your idea before going into full production.

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