How to Save Money on Swag
Updated: Jan 3
Budgets are hopefully done and it's tradeshow season. One of the all time best ways to save money for tradeshow giveaways is to order way in advance of your events.
• There will be time to order in a few samples to see/feel. Make sure the picture of the promotional product you liked online is really that great in person.
• You get time to see multiple proofs stress free so you don't have to rush decisions.
• You let your ad agency sleep peacefully.
• You also get to ship ground, saving TONS of money that could go into more product rather then UPS or FedEx's pocket.
• You get to skip unnecessary rush charges that some manufacturers charge.
• Finally, you shine as a rock star to your boss. Or if you're the boss you can juggle everything else that's on your plate. It's not easy being cheesy.
Right now the biggest annual promotional show is going on in Vegas. 12,000 attendees and over 1,200 manufacturers exhibiting. While I have you, we can check out some new random promotional products for 2019 Swag. When doing giveaways though, I try to keep it for the industry. I mean people attending CES will appreciate receiving different Swag then people attending the International Food Show. For now, I'll try to stay low priced, desirable items, high perceived value that won't break the bank. Maybe will get a smile, the unexpected useful is always fun.
Custom Popsockets got an upgrade, loving the new diamond style.
Or maybe your brand shines with a more natural look. Picture your logo etched in rosewood or bamboo.
Speaking of natural, we have natural poplar wood coasters
Remember how I said stay in your industry? Stay useful? Fun, get attention? I love these for shipping companies/trucking companies. Custom coaster pallets. You'd be right on that "Location Location Location"... the desk!
You know what else may be a good idea? How about a pet giveaway with your logo? I know it sounds crazy but people feel so bad when they have to travel and leave their pets. I know it killed me when I had my boy Desi. So, maybe a nice treat they can give their loved ones when they get back for some fun time? If it compliments your logo or tagline - Like @nest for example? This could work for them as a giveaway. "Homey" "Family" "love" Associate your brand with happy. You're not on their desk but you're in their heart.
A simple dry erase magnetic memo clip can help people keep track of their lives, reminders that gets your brand seen over and over. Inexpensive, useful and not a tote bag. "Not that there is anything wrong with that"
Going to one of those notoriously crazy tradeshows with a deep nightlife /early mornings in Vegas? I'm looking at you CES and PPAI! We have old school cold compresses that could come in very handy. Then use later at home mending sore muscles from workouts. You can even put a few goodies inside like aspirin or alka seltzer, mints. We can brand those too.
For mobile tech giveaways which is unbelievably popular, we add cable management to the mix. Don't you hate when you unplug your device and the cable falls. "Get it later..." Something like one of these could work out and keep you out front.
Pins are back and now with custom presentation cards, Flair for Flair
I'll be back soon with more reports on new swag for 2019 from the show but for now. You can follow us on IG for daily ideas till next time...Brand on Friends